Water IQ Campaigns

2011

TV ads
“Stage 3 – Half Empty” Spot, 15 seconds, .WMV version, (3.5 mb)
“Stage 3 – Half Empty” Spot, 15 seconds, .MOV version, (3.0 mb)
“Stage 3 – Drought” Spot, 15 seconds, .WMV version, (3.9 mb)
“Stage 3 – Drought” Spot, 15 seconds, .MOV version, (3.2 mb)

“Water is Money - Droplet” Spot, 15 seconds, .WMV version, (3.4mb)
“Water is Money - Droplet” Spot, 15 seconds, .MOV version, (3.0mb)
“Water is Money - Sprinkler” Spot, 15 seconds, .WMV version, (3.2mb)
“Water is Money - Sprinkler” Spot, 15 seconds, .MOV version, (2.9mb)

Billboards
50 percent of water used outdoors is wasted.

Misaligned sprinklers waste more than water.

Press Releases
Top 5 North Texas Watering Questions Revealed — August 10, 2011
North Texans Admit to Watering Lawns Three Times a Week — June 14, 2011

2010

TV Ad
“Bad Habits” Spot, 30 seconds, .WMV version, (2.8mb)
“Bad Habits” Spot, 30 seconds, .MOV version, (2.8mb)

Press Releases
Princeton Resident Drops ‘One Bad Habit,’ Wins $1,000 — August 13, 2010 [Español]
North Texas Residents Have One Month Left To Enter Water Genius Contest — June 29, 2010
North Texas ‘House of Bad Habits’ — June 8, 2010 [Español]

2009

Print Ads
Three Print Ads

Billboards
Every day is a chance to save

Avoid sprinkler runoff, save thousands of gallons a year

Web Banners
Take a look outside, 12 seconds
Faucet sprung a leak?, 12 seconds

Press Releases
Fairview Resident Named North Texas’ Water Genius — September 28, 2009
North Texas Seeks Water Geniuses During Smart Irrigation Month — July 22, 2009 [Español]

2008

“Everyday” Spot, 30 seconds, (2.5mb)
“Everyday” Spot, 15 seconds, (2mb)

2007

Can a broken sprinkler or leaky faucet result in a Grade 5 rapid?

Check out Water IQ’s new television commercials to see just how extreme the consequences can be — you might be surprised. Life jacket recommended.

Sprinkler Spot, 15 seconds, (576kb)
Sprinkler Spot, 30 seconds, (1.1mb)

Extreme Leak, 15 seconds, (552kb)
Extreme Leak, 30 seconds, (1.1mb)

2006

“Combover” Spot, 15 seconds, (413 kb)
“Meat Loaf” Spot, 15 seconds, (394 kb)
“Low Rise” Spot, 15 seconds, (398 kb)
“Hot Dog” Spot, 15 seconds, (465 kb)

Learn how one North Texas family lowered its water use and raised its Water IQ:
Outreach Video, 7:40, (6.1mb)

Download the free Quicktime player.